Tourism Speaks

Overview: Tourism is important to Montana. And it’s not just important to the people who come to visit, but also for the folks that live and work in our great state. For many Montanans, tourism is the lifeline for their business and community. But don’t take our word for it. To hear about the type of impact tourism has across the state, listen to what these Montana locals have to say.

Share Your Story

What does tourism mean to you? Join your voice with others across Montana and tell us why tourism is important.


“The bottom line is if it weren’t for tourism, we would not be in business. Tourism brings money into our state and into our community. As a direct result of tourism, we employ more than 85 people in the summer and had a payroll of more than $500,000 in the first nine months of 2010. That’s what tourism is about—providing good paying jobs.”

Sally Thompson – Co-owner, Glacier Raft Company

“The tourists give you the extra bump in your business. If we can hire more people and put more people to work, the effect of it goes way deeper than just our company having a successful business.”

Bob Powell – Co-owner, Montana Club